7 Figure Fashion Business

How a brand becomes a Luxury Brand, Halo effect (Luxury Series Ep.1)

Monica Monique & XYZeee Season 2 Episode 29

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In this week's episode Monica Monique and XYZeee talk about what makes a luxury brand stand the test of time. They introduce you to the Halo effect which is a eight step strategy to launch your brand.

 Our host talk about the oldest luxury brands starting from the 1800s and how the Halo effect helped them get the status they still have to this day. Within the Halo effect we talk about celebrity placement, company values and causes they support and shopping experience in stores. 

Do you want to be a luxury brand? What things will you implement from the Halo effect to take your brand to the next level? 

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